Around the Mediterranean it is a custom to welcome the summer by celebrating the Night of San Juan on the beach together with family and friends.
From as long as can be remembered, purification, represented by candles and bonfires, has been the fundamental value of this night. However nowadays, due to the use of single use products such as plastic utensils, take away containers and drinking bottles, our beaches end up littered with tons and tons of man made rubbish. Very commonly the waste that is produced during the celebration ends up in the sea where it severly affects marine life.
The San Juan #zerowaste initiative aims to bring back the true meaning of the celebration while putting a stop to plastic pollution and its negative consequences. We want to show that this night can be celebrated without polluting our beaches!